How FAQ’s Can Boost SEO Rankings & Conversions

Adding FAQs is a great way to boost rankings and conversions.

Here’s how I use them…

👉 Handle Sales Objections

Many users are visiting your product page but end up leaving because they still have unanswered questions.

By adding an FAQ section you can handle common ‘product objections’ that wouldn’t make sense to add to your actual content.

This can potentially increase your conversions just by handling objections early on.

Action Step: Talk to your Sales/Customer Success team and ask to see a list of common objections they hear from customers.

👉 Adding in an FAQ Schema.

You know when you visit Google and you see a list of questions under a search result?

This is called an ‘FAQ schema’.

By placing an ‘FAQ schema markup’ on your pages you can more easily match what a user is looking for on Google and potentially drive more clicks to your website.

Action Step: Work with an SEO Specialist to add FAQ schemas to your blogs and product pages.

👉 Decrease the number of ‘support tickets’

Having a ‘post-sale’ FAQ page will reduce the amount of ‘tickets’ your Customer Support team receives.

This improves efficiency and customer satisfaction.

Action Step: Talk to your Customer Support team and ask them to go through your most frequent ‘support tickets’ and add these to your dedicated ‘post-sale’ FAQ page.

👉 Internally link relevant content

In SEO it is important to internally link relevant pages together.

Here are some reasons:

1/ It passes ‘page authority’ to other relevant pages which can boost Google rankings.

2/ It helps improve how fast Google is able to ‘crawl’ your pages after you’ve made changes.

3/ It improves a user’s experience by getting them to continue reading more of your valuable content.

What makes FAQs great is you can add these internal links within this section if you don’t find room within your actual body content.

Action Step: Find blogs that can be grouped based on relevancy and internally link them together.

👉 Increase Website Engagement

It is well known in SEO that improving how users engage with your website can positively impact your Google rankings.

By adding an FAQ section on your page you will increase the quality of your actual content.

Action Step: Visit Google and type in a target keyword. Scroll down until you see a section called “People Also Asked”.

This is a great place to view commonly asked questions asked by users in your industry.

👉 Which pages need FAQs?

Home page — Questions related to your brand and reputation

Blog posts — Find ‘niche keywords’ that don’t get enough traffic to justify creating a blog article but that can be added to a larger topic.

Dedicated FAQ page — Add this to your header navigation bar as a way to list questions like ‘what is our refund policy?’.

Product/service pages — Questions related to your product’s features and what they should expect if they sign up. Ex: API integrations, dedicated Account Manager.

Post-Sale FAQ Page — Questions your customers may ask after purchasing your product.

 

👉 Note: Make sure your FAQ is based on questions that match your ICP/audience.

There is no need to be technical if your audience is not technical.